Content Creation
Noelle - Shop Mi Vida
Lifestyle & Apparel
Social Media Goals
Increase Noelle’s online presence in order to connect her with more of her community.
Build a series that is consistent for her audience to gain value from.
Interview Style Post
Content Goals
Noelle has been in business for over 15 years and has gained so much valuable knowledge that she would benefit from sharing with the community.
During our interview, I asked questions that her audience would benefit from and edited them to be short snippets that share her expertise and personality.
Relatable Content
Content Goals
Noelle wants to embrace more of her community, which includes Gen Z through Gen X.
For these videos, I took Noelle to a thrift store, where she created different outfits using her most popular tees with her target audience in mind.
Interview Style Post
Content Goals
Mi Vida's store has so much to offer. In order to encourage foot traffic, I filmed a series that shows in-store exclusives.